Nelson Mandela’s quote, “Education is the most powerful tool one can use
to change the world” is what inspired this campaign and is why I decided to
name the main character after him.
I wanted to create a character that each individual in South Africa can relate
to and not limit the book to a specific race or culture. This is why Tata is a little
rainbow creature (again, representing all of the Rainbow Nation, I made him a
little alien that came from space because children are very interested in outer
50% of the net profit from the book is split equally between the
Nelson Mandela Children’s Fund and the Tshwane Child Welfare Fund.
The remainder of the profit from the book will go towards
converting shipping containers into classrooms and libraries
and setting it up in areas that lack educational facilities.